Friday, 20 June 2008

How do I get started making money with Google AdSense?
I've been reading a bit about how people can make money off their Web site by joining up with the Google AdSense program, but I really don't understand how it all works. Do I need to find advertisers? Do I bill them for showing up on my site? Or does Google do all this? Thanks a million (hopefully!)
Dave's Answer:

You're not alone in being interested in the terrific Google AdSense program. Leveraging its powerful page analysis system, Google's AdSense program automatically matches the best possible advertisements with the content on your Web page, making the ads magically quite relevant to your content.

Behind the scenes, it works like this: an advertiser goes to the Google AdWords system, signs up, and creates one or more advertisements that they want to pay to have appear either on Google's search result pages or on "content pages". Those content pages are Web sites run by individuals and organizations that include AdSense, which is the "consume" side of this equation.

What makes this more interesting is that advertisers don't pay to have their adverts show up on either Google or separate content sites, but instead pay when the ads are clicked by customers, what we call "pay per click" or PPC. A percentage of the amount that the company pays Google for displaying the ad is then shared with the AdSense-enabled web site owner.

If, say, the advertiser pays $1.00 for a visitor to their site through AdWords, then Google will pay a percentage of that amount (the exactly amount has not been stated by the company) to you, perhaps $0.20, perhaps more.

I realize that $0.20 doesn't sound like much money, but if you have a few hundred visitors a week, and some percentage of them click on these adverts, you could easily make $20-$50 or much (much!) more from your site each week, without having to do any work other than add the special AdSense code to the pages in the first place.

It's simple, easy to accomplish, you never have to negotiate (or even talk) with advertisers, you don't have to bill anyone at all, and every month or two you'll get a nice little check from Google corporate. Nice!

So let's talk about the exact steps required to actually get going with the AdSense program. First and foremost, you need to sign up for the AdSense program, which you can do by clicking in the cheery button:

Note that when you sign up, you'll need to specify a Web site or weblog that you plan on incorporating AdSense: not every site is approved, however, so make sure yours has valuable and unique content and a design that doesn't include too many advertisements.

Once you're approved, it's time to log in and configure your new AdSense advertisement to include on your site!

When you first log in, you'll see the following navigational bar:

Google AdSense Navigational Bar

Click on "AdSense for Content" and you'll be ready to configure your ad. Now, don't worry: configuration is pretty easy and kinda fun too, you get to pick colors, sizes, and much more.

Once you've clicked on the "AdSense for Content" tab, your next step will be to decide what type of advertisements you want Google to serve up on your own pages:

Google AdSense Ad Types

I suggest you start out with a text "Ad unit", as shown here: the other type of content adverts are less generally useful, less flexible, and typically also have a much lower payout, according to the grapevine. When you are ready, note that you can learn more about the different formats by clicking on any of the last three lines in that view.

The next section of your task is to specify the format and layout of your AdSense ad, and there are a rather amazing number of different size and format options. Google has a helpful AdSense Ad Format Reference Page that's worth a quick peek.

Here at Ask Dave Taylor, I use a Leaderboard (728x90) on the top of the home page and a Large Rectangle (336x280) on this very page. Your layout will inevitably be different and you might choose a different layout entirely. Further, you are allowed to have up to three different ad units on a given page, so you can experiment with them one atop the other, adjacent to each other, or interspersed with your content. Just try to remember that if there's no content, there's no page. :-)

Now that you've picked an ad layout size (and yes, you can change it at any time too) it's time to have the most fun: changing the color scheme of the ad itself. My handy tip: use a border color that's the same as the background color of your page (as I do on this page) so that it's less overt that the ads are actually advertisements. It helps people not gloss over them and, hopefully, click on the ads a bit more frequently.

The built-in color schemes are nice too, of course, if you want to use them, but just as with the sizes, I strongly recommend that you experiment with different color schemes and see if you get a better percentage of clickthrus and greater revenue. Perhaps every Sunday night you can change to another color scheme and then track week-by-week what works best?

The next step is to specify an alternate Ad URL or color, and a specific channel for your ad:

Google AdSense Channels

The idea behind alternate ads is that sometimes no advertisers have bid on advertising for the keywords, leading Google to a pickle: what to display? By default, it instead displays public service ads (PSAs), but if you want to create an HTML snippet that produces the same size content, you can use that instead, or, you can simply have a solid box in the color of your choice that blends into the design of your site.

I am a much stronger supporter of channels, however. Channels let you organize your AdSense results by Web site (if you have more than one site) or by areas of your site. On this site, for example, I have a channel for "home page leaderboard" and another for "large rectangle" so I can compare how each format is doing, rather than just guessing in the aggregate. It's much easier to start correctly than to retrofit this sort of thing, so take the time and set up a basic channel or two to begin categorizing your results.

Finally, you've made all the settings you need and it's time to grab the HTML snippet that'll generate the ad block on your own site!

Google AdSense Ad Code

Your specifics will be a bit different from what you see in this screen shot, but the code will generally look identical. Just select all the text in the box, then use Edit --> Copy to get that code into your copy/paste buffer.

Now open up a page where you'd like to include the AdSense code, or a template if you're working with something like a weblog system, and paste in the new code by using Edit --> Paste.

Save your template and rebuild your site, or, if it's just a page, save the page back onto the server and bring it up in your web browser. That's it!

Important Warning: do not click on your ads!

I think one of the most common mistakes that new AdSense participants make is to click on an advert or three to "make a quick buck". Sounds good in theory, but you'll end up kicked out of the AdSense program if you click on ads shown on your own pages, which is not a good strategy for earning money!

Anyway, that's the basic set of steps. Don't delay and don't wait for tomorrow: pop back up to the beginning of this article to sign up for AdSense, then go through these steps and you can start turning your cost center of a Web site into a revenue generation system, modest or otherwise!

.. and who knows, maybe you'll see one of my own advertisements on your site!

One final tip: If you're serious about increasing your AdSense earnings, you might want to consider buying a copy of my friend Joel Comm's AdSense Secrets. It's jam-packed with great advice and ideas about maximizing your clickthru rate and traffic.

Google Adsense and Click Bank pay per Click

Google Adsense And ClickBank Pay Per Click Ads
by: Gerry Veguilla

One of the biggest trends over the last few years has been the explosion of websites built to take advantage of the Google AdSense system.

And when someone clicks on the AdSense ads that you display, a few cents tumble into your account. If you have sites earning money with AdSense you'll know why it is such a good idea.

Then there’s ClickBank. The hottest and most well known affiliate programs network. ClickBank is one of the major players in affiliate marketing online and show every sign of growing in popularity, strength and power in the market.

Clickbank has been around for years and has earned an excellent reputation online. They work as a payment processor and an affiliate program all rolled into one.

Now the most obvious fact with Google AdSense is that you have no idea how much you will get paid for each ad clicked. And while you can get occasional clicks worth a dollar or more, most bring you only a few cents. A more detailed version of this subject can be obtained by going here

Now if you find that the promise of making hundreds of dollars a day from displaying pay-per-click ads on your website is falling short of expectations, why not try an alternate method, that could double, triple, or even quadruple your website revenue ?

So, why settle for this handful of cents for each click that turned into a referral for someone else, when those same clicks can be potential sales for a product that would pay YOU 50, 60 or even 75% in commission?

To explain this in detail - if one of your visitors clicks on an ad on your site and ends up buying a $47 eBook, imagine how much better it will feel to get a commission of up to $30 rather than the few cents that you'd normally get for your efforts.

Besides, Clickbank marketplace includes over 10,000 eBooks and other downloadable products on all kinds of subjects, that anyone with a free ClickBank® account can sell or promote to make substantial commissions of up to 75% .

Clickbank also has a built in affiliate program and they provide you with sales and commissions reports and will send you pay cheques twice per month. But unfortunately, what Clickbank does not have, is a "user interface" department.

This is where CBengine comes in.

CBengine is one of the most powerful ways to monetize your website. It is a system that works similar to Google AdSense but displays products from Clickbank with your affiliate ID already embedded in the ads ? It is specifically designed to help you bring your site's revenue potential to it's max, a set and forget service designed to bring the best of ClickBank's high commission paying, downloadable products (and services) right into your content.

In short you can turn your website into a monster Clickbank affiliate money.

So, why try and make your fortune only from the PPC ( pay per click ) revolution where you normally tend to make much more than a few cents a day or perhaps a couple of dollars at best.

Is it not wise option to atleast try out CBengine content-relevant product matching system.

How would you like to have a smart engine that works similar to Google AdSense but display products from Clickbank with your affiliate ID already embedded in the ads ? What if you can easily turn your website into a monster Clickbank affiliate money.

Besides, affiliate marketing is booming and CBengine puts your website right in front of the hungry crowd.

CBengine as mentioned earlier is similar in the way it works compared to other contextual ad delivery systems ( like the ones used by the major search engines ), but with one major difference


PPCCARD is designed for those who want upgrade their economic financial by getting payment for every single click done by visitor.
Five Steps to Effective Keyword Research
There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.

The keyword research process can be broken down into the following phases:

Phase 0 - Demolishing Misconceptions
Phase 1 – Creating the list and checking it twice
Phase 2 – Befriending the keyword research tool
Phase 3 – Finalizing your list
Phase 4 – Plan your Attack
Phase 5 - Rinse, Wash Repeat

Phase 0 - Demolishing Misconceptions

Over the years, we've had the opportunity to work with a wide array of wonderful clients. And as different and diverse as their sites and the individuals running them may have been, many had one thing in common: they were self-proclaimed keyword research mavens right out of the gate.

Or so they thought.

One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don't. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it's difficult to predict how a paying customer would go about looking for it.

This is due to site owners evaluating their site through too narrow of a lens, causing them to come up with words that read like industry jargon, not viable keywords. Remember, your customer probably doesn't work in the same industry that you do. If they did, they wouldn't need you. When describing your site or product, break away from industry speak. Your customers aren't searching that way and if you center your site on these terms, they'll never find you.

Another misconception is that generic or "big dollar" terms are the most important for rankings, even if the term you're going after has nothing to do with your site. Imagine a women's clothing store trying to rank for the term "google". Sure, thousands of searchers probably type that word into their search bar daily, but they're not doing it looking for you. They're looking for Google. Being ranked number one for a term no one would associate with your site is a waste of time and money (and it may get you in trouble!). Your site may see a lot of traffic, but customers won't stick around.

Phase 1 – Creating the list and checking it twice

The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.

The trick is to start slowly.

The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like 'shoes' or 'clothes'. These words are incredibly difficult to rank for and won't drive qualified traffic to your site. Focus on words that are relevant, but not overly used.

If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don't be afraid to take a peek at your competitor's Meta Keyword tag. What words are they targeting? How can you expand on their keyword list to make yours better? It's okay to get a little sneaky here. All's fair in love and search engine rankings.

Phase 2 – Befriend the keyword research tool

Now that you have your list, your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.

In the early days of SEO, measuring the "popularity" of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up. As you can imagine, this was a tedious and ineffective method of keyword research. Luckily, times have changes and we now have tools to do the hard part for us.

By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you had previously forgotten or synonyms you weren't aware of.

There are lots of great tools out there to help you determine how much activity your keywords are receiving. Here's a few of our personal favorites:

Overture Keyword Selector Tool: Overture's Keyword Selector tools shows you how many searches have been conducted over the last month for a particular phrase and lists alternative search terms you may have forgotten about. Our only complaint with Overture is that they lump singular and plural word forms into one phrase. For example, "boots" and "boot" would appear under one category of "boot". This can sometimes cause problems.

Wordtracker: Wordtracker is a paid-use tool that lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lists the most frequently searched for terms, while their Competition Search option provides valuable information to determine the competitiveness of each phrase. This is very useful for figuring out how difficult it will be to rank for a given term. It may also highlight hidden gems that have low competition-rates, but high relevancy.

Trellian Keyword Discovery tool: This is a fee-based tool where users can ascertain the market share value for a given search term, see how many users search for it daily, identify common spellings and misspellings, and discover which terms are impacted by seasonal trends (mostly useful for PPC).

Google AdWords Keyword Tool: Google's keyword PPC tool doesn't provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.

Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original list. Again, another way to locate synonyms you may have forgotten.

If those don't tickle your fancy, we'd also suggest Bruce Clay's Check Traffic tool, which estimates the number of queries per day for that search term across the major search engines.

Keep in mind that you're not only checking to see if enough people are searching for a particular word, you're also trying to determine how competitive that phrase is in terms of rankings.

Understanding the competition tells you how much effort you will need to invest in order to rank well for that term. There are two things to pay attention to when making this decision: how many other sites are competing for the same word and how strong are those sites' rankings (i.e. how many other sites link to them, how many pages do they have indexed)? Basically, is that word or phrase even worth your time? If it's not, move on.

While you're testing your new terms, you may want to do a little housekeeping and test the activity for keywords your site is already targeting. Keep the ones that are converting and drop the losers.

Phase 3 – Finalizing your list

Now that you have your initial list of words and have tested their activity, it's time to narrow down the field and decide which terms will make it into your coveted final keyword list.

We recommend creating a spreadsheet or some other visual that will allow you to easily see each word's conversion rate, search volume and competition rate (as given to you by the tools mentioned above). These three figures will allow you to calculate how viable that term is for your site and will be a great aid as you try and narrow down your focus.

The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don't have sufficient content to support (unless you're willing to write some). You can't optimize for words that you don't have content for.

Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, they won't increase the level of qualified traffic coming into your site.

For example, say you are a company that specializes in cowboy boots. It may be natural for your site to focus on the broad search terms "boots" and "cowboy boots". These words are important because they tell the search engines what you do and may increase your visitors, but the traffic you receive will be largely unqualified. Customers will arrive on your site still unsure of what kind of boots you sell. Do you offer traditional cowboy boots, stiletto cowboy boots, toddler cowboy boots, suede cowboy boots or women's cowboy boots? By only targeting broad terms, customers won't know what you offer until they land on your site.

Targeted terms are often easier to rank for and help bring qualified traffic. They also make you a subject matter expert to the search engines, since the targeted terms strengthen the theme created with the broader phrases. Sticking with our example, targeted terms for your cowboy boots site may be "men's cowboy boots", "blue suede cowboy boots", "extra-wide women's cowboy boots", etc. Broad search terms may bring you the higher levels of traffic, but it's targeted, buying-oriented terms like these that will maximize conversions.

Phase 4 – Plan your attack

So you made your list of about 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!

Chances are, if you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Start thinking about how many pages you'll need to create to support these new words, and how and where your keyword phrases will be used.

We typically recommend only going after three or four related keywords per page (five if you can balance them properly). Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as spamming. Your content should never sound forced.

Your on-page content isn't the only place where you can insert keywords. Keywords should also be used in several other elements on your site:

* Title Tag
* Meta Description Tags
* Meta Keywords Tag
* Headings
* Alt text
* Anchor Text/ Navigational Links

You've spent a lot of time molding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.

Phase 5 - Rinse, Wash, Repeat.

Congratulations. Your initial keyword research process is behind you. You've created your list, checked it twice, made friends with the keyword research tools and are now off to go plan your attack. You're done, right?

Unfortunately, no. As your customer's and your site's needs change over time, so will your keywords. It's important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.
(by Lisa Barone, in